Smoofer

About Smoofer.com

Smoofer.com is a Canadian-based online shop that sells licensed shirts and apparel. We purchase old and new licenses and make them available to our shoppers at the lowest possible prices.

Administratively we operate out of Ontario, however all our production and shipping is done from our Quebec-based warehouse. We believe in never settling, and therefore we are continuously looking for great licenses and apparel to post on our site, and we are committed to providing you with the highest level of customer service.

After meeting in law school, Jordan & Harley launched Smoofer.com to provide Canadians with a better way to buy licensed apparel, and have succeeded in keeping costs at a minimum for Smoofer shoppers. We are always looking to improve, so please feel free to email us and provide your feedback and comments on our site.

Jordan Plener

Jordan was born and raised in Toronto, Ontario, and is currently living in the nation’s capital. Jordan recently fell in love with entrepreneurship, and has been building dynamic ventures ever since.

He recently completed a joint law degree at Michigan State as well as the University of Ottawa, and he has an undergrad degree in film from the University of Western Ontario.

His interests include marketing and new media, eCommerce, and corporate law. In his free time Jordan loves playing sports, including tennis, basketball, baseball and skiing. His first business, LuckyDayMedia, was launched in 2007, and was an important part of Smoofer’s development and growth.

Harley Finkelstein

Harley is a twenty-something year old entrepreneur, who has a passion for tech startups and eCommerce. Although he was born in Montreal, and attended high school in Boca Raton, Florida, Harley is currently living in Ontario. He started his first t-shirt company at 17 years old, while a student at McGill, and has been building dynamic companies ever since.

He recently completed law school at uOttawa, where he met Jordan, and is currently working on his MBA at the school’s management faculty. He is a mentor at Ottawa’s Entrepreneurship Centre, and was recently appointed to the Canadian Youth Business Foundation’s loan committee.

His favorite past times include travel, tennis, and spending time with his friends and family, and he is a sucker for fine dining. He prefers the Blackberry to the iPhone, a ski hill to the beach, boxers to briefs, and scotch to beer.

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Harley & Jordan own and operate Innoventure Capital, a unique financing firm that provides micro funding and strong mentorship to Canadian startups and entrepreneurs. If you have a business plan send it along! “We Are Your Competitive Advantage”- www.innoventure.ca